It’s said that 48% of sales people never follow-up on a lead. But wait… it get’s worse. Twenty-five percent make 2 contacts and stop. Twelve percent make 3 contacts and only 10 percent make more than 3 contacts.

Why is this important? Watch my short video newsletter message to find out the answer.

Watch now at: http://www.edgesuccess.com/ExcellenceEdge/Video_ImproveYourFollowup.html

As a small business owner… o.k… as any business owner, one principle that cannot be ignored if you plan to grow is that of Leverage.

Leverage, simply stated, is the use of time, tools and resources that magnify your power beyond your own ability. You cannot expect to progress economically without Leverage.

Consider this: I estimate that your personal efforts can produce between $15,000 and $120,000 annual personal income. If you work for someone, you are providing a function in a larger Leverage System. Your personal efforts with you in control of applying the leverage can produce between $50,000 and $500,000 annually, which ironically is the range of revenue for over 90% of small businesses.

To cross into the Million-dollar annual revenue mark must be accompanied by serious Leverage of people, capital, and automated processes.

All revenue to an organization comes through Marketing and Sales. By my definition, Marketing is the process of doing business. To create profitability, you must have sales volume. With sales volume you can manage expenses to profitability.

To illustrate this concept, imagine your business like the engine of a car. The engine must be carefully organized to allow the process to rapidly repeat itself. Fuel is provided, the ignition occurs and the effects of automated Leverage result.

In your business, you must build a Marketing Machine that can generate a volume of qualified leads for your Sales Engine to process. You do not have enough personal capability to produce and process leads to cash fast enough.

For further insight into how to automate your Marketing and Selling process, I wish to refer you to a stellar system that I personally use in my companies.

CLICK HERE and check them out.

I found this article that has great information in it about marketing during recessions; I also noticed that the website has some great resouces on it as well: http://www.gtms-inc.com/tip_marketingrecession.htm

I have a newsletter called Excellence Edge that is dedicated to helping your become a more effective business owner. You can sign-up right here. I don’t sell my list, nor do I bombard your email account with fruitless offers. I simply provide tips to help you become more successful at business building. Visit www.edgesuccess.com.

Over the past years, I’ve been receiving emails from David Frey. He produces a regular video newsletter that always contains valuable information on how to better market your business.

If you get a chance, I would recommend that you sign up to receive his emails at www.marketingbestpractices.com and begin getting this information yourself.

I don’t really recommend a lot of people, so when I come across something I think has real value, I feel that I should share it with you so you can benefit from it as well.