As a small business owner… o.k… as any business owner, one principle that cannot be ignored if you plan to grow is that of Leverage.
Leverage, simply stated, is the use of time, tools and resources that magnify your power beyond your own ability. You cannot expect to progress economically without Leverage.
Consider this: I estimate that your personal efforts can produce between $15,000 and $120,000 annual personal income. If you work for someone, you are providing a function in a larger Leverage System. Your personal efforts with you in control of applying the leverage can produce between $50,000 and $500,000 annually, which ironically is the range of revenue for over 90% of small businesses.
To cross into the Million-dollar annual revenue mark must be accompanied by serious Leverage of people, capital, and automated processes.
All revenue to an organization comes through Marketing and Sales. By my definition, Marketing is the process of doing business. To create profitability, you must have sales volume. With sales volume you can manage expenses to profitability.
To illustrate this concept, imagine your business like the engine of a car. The engine must be carefully organized to allow the process to rapidly repeat itself. Fuel is provided, the ignition occurs and the effects of automated Leverage result.
In your business, you must build a Marketing Machine that can generate a volume of qualified leads for your Sales Engine to process. You do not have enough personal capability to produce and process leads to cash fast enough.
For further insight into how to automate your Marketing and Selling process, I wish to refer you to a stellar system that I personally use in my companies.
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